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Inspired by newspapers again – not only through font pairings but for designing the structure of information. Designing the structure of information using automated type scaling Here’s the type scale set from the tool. Can you guess the sizes of the other texts in my layout? A designer’s thinking process: Does capitalisation (case) affect which…
Today’s typographic layout draws inspiration from newspaper and editorial design. The type hierarchy was created from the typescale tool set below. Website content block: 1200 x 576px Using the typescale tool:Headline: 31.4ptBody Copy: 12ptFine Print: 7.4pt I started with the body copy knowing it had to be the most legible. The headline would be visible…
A minimalist coupling of headline and body copy is the most effective way to communicate a simple message. Even if there is a wall of copy, the best way to structure information is to divided it up into sections of relevance or urgency. Using a clear and bold headline with it’s accompanying text running underneath…
Today’s font pairing and typescale set uses familiar weighting contrasting with small body copy to create balance in a small Pinterest pin layout. ‘Too large’ type design might feel overwhelming and quite frankly, there’s no space here. Take a note out from this approach when creating books, manuals or multi-page brochures. A well balanced set…